You need to plan a successful marketing strategy for your festival to increase attendance. There are many options for doing this, such as using Influencers or contests and offering discounts. You can also use email marketing to promote the event in many different ways. These methods will help make the most of your marketing dollars.
Influencers
Festivals have been a powerful method to connect consumers and targeted audiences. Large followings follow influential people on blogs and social media. Influencers promote festivals and sell tickets. Contact influencers free of cost to promote your festival. To grab their attention, you may need to send a message or an email cold to them. Some influencers may turn you down, so be prepared for rejection.
Remember that influencers have busy lives so contact them early to make sure they can attend your event. Reach out to influencers as soon as possible to ensure their participation.
Take Discounts
Festivals and seasonal sales are a great way to offer consumers special discounts and other benefits. These offers should be relevant to the audience and beneficial enough to make them want to purchase tickets. It must be difficult to enter, but not too high that it makes the prize worthwhile. The contest won't attract new customers if the barrier to entry is too high. It may, however, help to spread the word about the festival, giving those who may have been on the fence about purchasing a ticket a nudge.
Festival discount campaigns are a great way to increase brand awareness, generate leads, and engage with social media. Understanding what works and doesn't is the key. To determine which types of discounts have worked well, you can use data from past festive season sales. Make sure that you use multiple marketing channels to promote your festival discount campaigns. You might offer referral discounts, which reward customers for referring others. Existing customers can receive discounts for promoting your business via social networks.
Contests
While contests can be a great marketing tool, timing is key. In order to allow enough time to notify winners and gather entries, it is best that you launch the contest at least a couple months before the event. You don't want people losing interest in your contest if you launch it too early. Instead, make the contest a way to increase awareness and offer an incentive to users who aren't sure.
Using social media is another good way to generate buzz for your festival. Facebook can help you create contests where people can win merchandise, backstage passes, tickets, or meet and greets with performers. Festival promotion can be made more effective by using photo contests. Ask festival fans to submit a photo album featuring their favourite festival performers, and then post it along with the contest entry. Sponsors can also donate prizes to your contest.
Email marketing
If you want to market a festival, one of the most effective ways to reach your targeted audience is through email marketing. Email newsletters are a great way to promote your event and offer ticket discounts. It is also an effective way to build buzz about your festival. Another effective strategy is to use social networks to build an email database. You can also promote your festival by using the email addresses live acts.
Email marketing campaigns are a great way to stay in touch with warm leads, people who have actively opted in to receive emails. This is an excellent way to communicate with your target audience, without having to waste time on phone calls or physical mail. With email marketing you can reach thousands upon thousands of email addresses.
In-person marketing
The marketing plan for a festival must be complete. It is not enough just to announce the lineup. You can't expect people to come to your festival. You must start early and find out which marketing channels will work best to attract more attendees. You must monitor the performance and budget of each marketing channel during the planning phase.
To market a festival effectively, you must develop a targeted audience. Online ads, social media and your own hardcore fanbase can help you target music lovers. These hardcore festival goers are often influenced and interested in new festivals. This group is great for your marketing efforts, as they are eager to find out about upcoming festivals and shows. They may also share information about the festival with their contacts to help track ticket sales.