If you are sending out networking emails, your personal touch will make a difference. People won't respond to emails that are too sour or threatening. Do not assume they won't respond to your email. You will waste your follow-up time if they don’t.
Personalization
Personalization is the practice of tailoring your content to your audience's interests and pain points. For example, if you're a retailer of gym equipment, you can send a personalized email to your customers directing them to a landing page about the different types of gym equipment you offer. You can personalize products based on what your customers are most interested in. This is especially true if you have information about which products they are interested in.
You have many options for personalizing emails, but the best is to address each recipient by name. This will make your emails feel more personal. A buyer persona can make your emails feel more personal. This personalization can also be based on the person's income, gender, or location.
Mutual interest
It's important to feel like you are in the same boat when sending out networking emails. This means being open and genuine. But it also means being very clear about what you're looking for. You might get offered something else than what you requested. This is why it is important to be specific about what you want. If you ask for a meeting, make sure to be specific about the duration and don't ask too many details. It's important to send both versions of the email, as this will help you determine what works and what doesn't.
If you're interested getting to know someone personally, include their name. Doing this will help you build trust between you. Mentioning you went to school with them can be a way to show your similarity. Also, mentioning your job title can let the recipient know that you share similar interests.
Subjects that are warm and touching
You can increase the open rate of your networking emails by using heartwarming subject titles. These lines should sound original and friendly. They should also include a hyperlink that's relevant for the message. Ask the recipient for any advice or information they may be interested in. Emails with requests or inquiries tend to get more attention than emails with a more generic subject line.
A great way to increase open rate is to include a book recommendation in your subject line. In this way, recipients will be inspired to open the message and read it. Your subject lines will be the first thing your recipient see when you send an email.
Genuine compliments
Use authentic compliments when you send networking emails. Authentic compliments will be based on your experience and not created to make them seem more flattering. These messages can be sent out to people you are familiar with and can improve your response rates. It is also possible to mention something you admire about their work and wish them to hear about it.
Although compliments can be tricky in networking emails, it is important to remember that they are not meant to be considered as a form of brown-nosing. Your compliments should not be taken as an endorsement of someone's abilities or lack thereof. Your compliments should be specific enough that the recipient can respond.
Mailshake
Mailshake is an excellent email marketing solution. It will send out networking emails to improve deliverability and deliverability. You can customize and automate your emails with this product's easy-to use API and comprehensive manual. It integrates with nearly 100 3rd-party applications, such as Slack, ManyChat and Zoom. It even provides A/B Testing to help you segment outreach campaigns.
Balance personalization and volume is the key to a great networking email. Do not go too far, as it can come off as impersonal and inauthentic. Instead, focus on connecting with enough people to make a difference.